A photograph of Dana White has gone viral online.
In the picture, White can be seen sitting octagon-side during the women's strawweight title fight between Rose Namajunas and Weili Zhang at UFC 268.
But if you look a bit closer, you'll see that the UFC boss also has a monitor in front of him which is displaying the boxing bout Saul 'Canelo' Alvarez and Caleb Plant.
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At first glance, it looks like a fairly innocuous photo, but it seems some people aren't big fans of it.
The original picture has now gone viral on social media with some people taking aim at White for even daring to watch something that isn't the UFC.
One person tweeted: "Next time someone says "boxing is dead", keep in mind that the UFC PRESIDENT was watching boxing on a small monitor, while he was 8 feet away from a strawweight Championship fight between two elite female fighters, happening right in front of his face."
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While another said: "You'd never see Eddie Hearn do this, lots of MMA guys bash boxing and say it's dead but they're big fans of it, not so much the other way around though."
As one concluded: "Even Dana knows... boxing is better."
Even YouTuber-cum-boxer Jake Paul, who has had a long-running feud with White, decided to chime in.
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"Hey Dana White, how are you going to disrespect 'Thug Rose' like that? Congratulations champ," he posted on Instagram.
Meanwhile, some joked that White was illegally streaming the bout between Canelo and Plant.
Either way, the image seems to have gotten people talking and has been shared by countless other news publications as well as MMA and boxing fans.
Interestingly, White didn't shy away from admitting that he was eager to watch the fight - and you can hazard a guess why.
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It turns out the UFC president had placed a huge bet on Canelo to knock out Plant in their super middleweight world title fight.
I like Canelo I watched the fight. I bet on Canelo. That's why I watched the fight," White said.
"I bet $100,000 on him to win by knockout. I watched it ringside."
When pressed on whether he paid for the pay-per-view fight, White sheepishly replied: "Yes."
Featured Image Credit: Twitter/@ArashMarkaziTopics: Viral, Boxing, Social Media, UFC, Australia, MMA, ufc 268, Dana White