Sport fans are divided on who has the bigger sport brand between Michael Jordan and Lionel Messi following his blockbuster move to Paris Saint-Germain.
Messi's monstrous transfer to PSG has stunned the sporting world, transcending into the mainstream.
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His switch to the French giants has seen the club massively increase their social media presence in the space of 24 hours.
The six-time Ballon d'Or winner's PSG shirt has also sold out in record time, underlining the magnitude of the 34-year-old's star power.
But how does he compare to basketball GOAT and overall sporting icon Jordan? Is Messi a bigger sport brand/name than the American superstar?
Well, it got fans talking on social media, with people online split - some siding with Jordan while others argue for Messi.
One wrote: "Jordan is far bigger No football player will ever come close American market is big far and wide."
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A second tweeted: "Jordan had the personality, charisma and presence to sell. People wanted to be Jordan, who wants to BE Messi? Jordan was cool, Messi isn't cool."
A third claimed: "Messi will be long forgotten after his retirement but Jordan is still relevant to date even after almost 20 years after retirement."
A Messi fan hit back: "Pele is relevant 40+yrs later. But some people think Messi will be forgotten."
Another tweeted: "Not many people know Michael Jordan in Asia, Africa while Messi is known world wide."
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A Jordan fan commented: "Michael Jordan is up there with Michael Jackson as the most recognizable people in modern history. Messi is insanely famous but Jordan has almost transcended fame."
Messi or Jordan - who has the bigger sport brand? Let us know.
Featured Image Credit: PATopics: Football News, Basketball, Paris Saint-Germain, Football, Lionel Messi, Michael Jordan