A Power Slap athlete has left viewers stunned after she was so badly KO'd that she bizarrely did a roly-poly on the floor.
It made for alarm scenes and showed just how brutal the sport can be.
There has been a lot of controversy surrounding UFC boss Dana White's latest business venture.
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Power Slap, which is the name of the new promotion, basically involves athletes slapping each other as hard as they can until a winner is declared.
With concussions and head knocks being such a hot topic, the new project has faced some early criticism.
And this latest clip certainly won't do it any favours.
Kortney Olson was taking on Sheena Bathory in a lightweight clash when the bout took a rather ugly turn.
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A devastating slap to the chops sent Olson crashing backwards to the ground.
With a dazed look on her face, she was clearly concussed after being almost knocked out cold.
But as she tried to get up onto her feet, a very-wobbly Olson lost her balance and did a forward roll on the floor.
Gasps were heard coming from the crowd and even Olson's opponent Bathory attempted to assist her.
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"Fight's over," a referee can be heard saying in the background.
"Get her, get her, get her!"
When Daily Loud posted the scary clip onto social media, it racked up over 50 million views in less than 24 hours on Twitter alone.
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Once person commented: "Holy f**k, this is the most dangerous sport I have ever seen."
As another added: "A slap more intoxicating than alcohol. Crazy stuff."
While one joked: "After that slap, she got up and said 'Autobots Roll Out'."
And a fourth said: "She hit em with her special cartwheel outro."
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NFL wide receiver Stefon Diggs provided the funniest commentary on his Instagram story.
"Nah, this some crazy s**t right here," Diggs said while laying in bed watching.
"They right here smacking the s**t out of each other. Watch this right there... Ohhh! My gosh!"
Featured Image Credit: Twitter/@DailyLoudTopics: MMA, Dana White
